Concrete Jungle

The North Face

Insight: City dwellers yearn for more opportunities to connect with nature.
Big Idea: The North Face makes clothing that helps you escape the concrete jungle and get back to nature.
Graphis New Talent Silver Award Winner
Outdoor/OOH
Billboards around high-traffic areas of NYC, including in and around public transport.
GUERILLA AR
Around the City, we'll place QR codes for people to replace man-made NYC landmarks with ones from the natural world.
Billboard with QR code example
Billboard with QR code example
QR code directs to launch page on The North Face website
QR code directs to launch page on The North Face website
Empire State Building, Manhattan
Empire State Building, Manhattan
Half Dome, Yosemite National Park
Half Dome, Yosemite National Park
Manhattan Bridge, Brooklyn
Manhattan Bridge, Brooklyn
Matterhorn, Swiss Alps
Matterhorn, Swiss Alps
Brooklyn Bridge, Brooklyn
Brooklyn Bridge, Brooklyn
Charles Kuonen Bridge, Swiss Alps
Charles Kuonen Bridge, Swiss Alps
My Menu
Love Letters
It'll Grow Anywhere
Can You Take the Heat?
Cheat Code
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