Can You Take the Heat?

Takis

Insight: People want to eat the “forbidden fruit.”

Big Idea: Position Takis as “DANGEROUSLY HOT," Daring consumers to try Takis.

Print #1

Print #2

Print #3

Experiential

As part of this campaign, Takis would create a pop-up museum called the Museum of Heat, celebrating all things spicy. The goal of the museum would be to create buzz on social media, acting as a way to showcase the product in a selfie-friendly experience.

Museum of Heat entrance

Takis Ball Pit room- a highly instagrammable photo op

Museum of Heat stationery & merchandise

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